- Tesla was the best-selling luxury brand in the US last year, according to new data reported by the Automotive News.
- Based on Experian data on new vehicle registrations, 484,351 Teslas have been marked in 2022 (up 41 percent from the previous year).
- Tesla beat BMW—the previous luxury sales champion—by a huge margin of more than 156K registrations.
BMW no longer holds the title of America’s best-selling luxury brand. The crown now belongs to Tesla for the first time. The company achieved this milestone after a huge jump in new vehicle registrations in 2022, based on new data reported by Automotive News.
While it’s fair to argue whether Tesla qualifies as a true luxury automaker alongside better-known brands like Audi and Lexus, the price range of the company’s lineup seems to justify that categorization more than anything else. Despite Tesla’s quality control issues and the Model 3 and Model Y’s—er—more simplistic interior, the Model S and Model X could each get into six-figure territory.
Tesla Takes the Title
As most people know, Tesla only makes electric vehicles. Still, the 484,351 new models registered last year were more than all other luxury automakers combined, including their electric and gas-powered offerings. That number represents a 41 percent jump in Tesla registrations compared to 2021.
Before Tesla’s registration numbers exploded last year, BMW was the reigning luxury sales champion. However, not only does Tesla have 156,422 more registrations in 2022, but BMW also saw its numbers drop by 5.3 percent from the year before to 327,929. Meanwhile, Mercedes-Benz ranked third with 269,511 new registrations last year, but AN reported that the number was almost unchanged from 2021.
Data on new vehicle registrations identifying top-selling luxury car manufacturers comes from Experian. It’s familiar because Tesla famously doesn’t separate US sales from the amount the company sells worldwide. That’s why new registrations are considered the best way to compare the market.
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