Lancia has announced it will launch three new electric vehicle (EV) models from 2024, before going all-electric by 2028, as part of its 10-year strategic plan.
While the Stellantis subsidiary hasn’t revealed what any of these three upcoming EVs will look like, it has revealed what the spaceship will look like Pu+Ra Zero A “three-dimensional manifesto” concept that previews his car’s design.
The first of these cars is confirmed as a new version of the Ypsilon city car, which will be launched in 2024, with rounded tail lights inspired by the Stratos and a sustainable interior with at least 50 percent of the touch points being “ecological” .
The new Lancia Ypsilon is expected to be based on the STLA Stellantis small EV platform, which underpins the Peugeot e-208 and Opel Corsa-e.
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Pu+Ra Zero concept -
The second EV is an unnamed flagship, which was previously reported to be launched in 2026 and is “at the end of the crossover segment”, according to Lancia CEO Luca Napolitano in April this year.
A third EV is confirmed for the new Delta, which was previously reported to be launched in 2028 and will be “muscular, geometric and tough”. It is not clear whether the sporty HF variant will be part of the range.
All three new Lancia EVs will share the brand’s new logo that marks the brand’s transition to an all-electric model.
They will also have a new version of the Lancia lettering, as well as a “reinterpretation” of the Lancia trophy grille.
As previously reported, Lancia is now one of Stellantis’ ‘Premium’ level brands alongside Alfa Romeo and DS, and will sell its vehicles in Europe using an agency sales model from 2024.
This means Lancia is expanding beyond Italy, which is currently the only market where it sells cars.
It pulled out of the rest of Europe in 2017 and after an influx of new products – mostly rebadged Chryslers in a failed attempt to “travel” the two brands – struggled in the market.
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Current Lancia Ypsilon
It plans to open 100 dealerships in 60 European cities, but plans to sell 50 percent of its cars online.
Napolitano said late last year that Lancia’s current 10-year plan does not involve expansion outside Europe or a return to motorsport as Lancia tries to restore its credibility.
“However, next year, if things go well, why not try to bring (Lancia models with) right-hand drive also in Japan, South Africa or Australia?” he told Reuters in December 2021.
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Lancia Beta
Lancia was last seen in Australia in the mid-1980s with the Beta family.
There were proposed plans to bring the first generation Delta here, along with larger fares like the Thema, but this never happened. That’s despite the model being said to be available across the pond in New Zealand.
Lancia is far from the only Stellantis brand currently in the process of going all-electric. DS is set to be an EV-only brand from 2024, Abarth by 2024, Alfa Romeo from 2027, Fiat by 2030, Maserati by 2030 and outside of China Opel/Vauxhall will only sell EVs by 2028.
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