- Infiniti has revealed a redesigned three-dimensional logo.
- According to the manufacturer, the new logo emphasizes the “endless road” and “horizon line” aspects of the logo.
- The latest version marks the fourth iteration of the Infiniti logo since the brand’s inception in 1989.
In the grand scheme of automotive brands, Infiniti hasn’t been around that long. Despite its young age, in the 34 years since its inception, the Infiniti logo has changed three times. As of this week, the logo is entering its fourth generation.
The original Infiniti logo, 1989.
According to the manufacturer, the latest design for the logo emphasizes the road and infinite horizon aspects of the logo. “Adding greater emphasis to the point where the infinite road intersects the horizon, we demonstrate our steadfast commitment to always look forward to the future and new horizons,” said Sam Xin, general manager of the global division for Infiniti. Where the old version of the logo ended in a sharp point, the new version joins two flat lines that extend into the background.
The new three-dimensional logo was created to adorn future production vehicles. Infiniti isn’t clear on which vehicles the new logo will appear on, or when, but with a slew of new vehicles planned for next summer, the logo probably won’t appear until then.
According to the brand, the new 3D aspect of the logo expresses dynamism, motion and power. The new logo will be illuminated on the hood of the new Infiniti model.
On top of the infinity road portion of the logo redesign, Infiniti also added letter spacing. According to the manufacturer, the change helps to visually highlight the horizon. As with most automotive logo redesigns, the changes are subtle, and most who pass by the new logo won’t notice the difference. But a new logo can also mark the beginning of a new era for a brand, and we’re always ready for that..
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Associate News Editor
Jack Fitzgerald’s love of cars stems from his unwavering addiction to Formula 1.
After a brief stint as a detailer for a local dealership group in college, he knew he needed a more permanent way to drive all the new cars he couldn’t afford and decided to pursue a career in auto writing. By hunting down his college professor at the University of Wisconsin-Milwaukee, he was able to travel around Wisconsin looking for stories in the auto world before landing his dream job at Car and Driver. His new goal is to delay the inevitable death of the 2010 Volkswagen Golf.