Ford has responded to Tesla’s aggressive Model Y price cuts by slashing up to $US5900 ($A8400) off the top of its Mustang Mach-E electric crossover.
The price cuts are partly attributed to greater scale, with Ford saying a healthier supply chain will allow it to increase production significantly this year to reduce wait times.
The Mustang Mach-E is the number three EV model in the US in 2022, and the company says the updated pricing is part of its “plan to keep the SUV competitive in a rapidly changing market”.
“We will not hand over the land to anyone. We are producing more EVs to reduce customer wait times, offer competitive pricing and strive to create an unparalleled ownership experience,” said Ford’s chief customer officer, Marin Gjaja.
However, this doesn’t necessarily translate to a quicker Australian arrival for the in-demand electric ‘Stang, which remains off limits to local buyers.
While Ford Australia hasn’t made an official comment, we understand the Mustang Mach-E won’t arrive here until next year – as one of five previously announced electric Fords arriving here by the end of 2024.
When it gets here, the Mustang Mach-E will join the Escape PHEV (launching in 2022), the E-Transit EV (due in early 2023), and the E-Transit Custom EV (also due in 2024), as well as another mystery vehicle – potentially the long awaited Ranger PHEV.
The introduction of the Mustang Mach-E will give Ford competition not only against the Tesla Model Y, but also the Hyundai Ioniq 5 and Kia EV6 as well as the upcoming Subaru Solterra and Toyota bZ4x.
MORE: Ford Mustang Mach-E EV production ramps up