Australian cupra has lowered the price Leon VZx and VZe hatch performance to match the cost of the newly launched EV Born.
This means the Cupra offers an ICE, PHEV and EV performance hatchback all at the same $59,990 list price, although there are differences in drive-thru prices depending on state-by-state specifications.
It has also cut Leon VZ prices to continue to “aggressively chase” volume as competitors leave the hot hatch market – examples are the Ford Focus ST (disappeared) and the Renault Megane RS (died this year).
“We have strategically negotiated a sharper price for our Leon hot hatchback, as we have seen greater opportunities emerge in the segment as other big names take off,” said Cupra director Ben Wilks.
The Spanish brand has shaved $1500 off the Leon VZx, making it $59,990 before on-road costs. That gives you front-wheel drive hot hatch with 221kW and 400Nm, a 0-100km/h time of 5.7 seconds, and a seven-speed DSG.
The $59,990 list price sits between the less powerful and FWD Volkswagen Golf GTI ($55,490) and the more powerful and AWD Volkswagen Golf R AWD ($66,990). It also roughly matches the BMW 128ti ($58,900).
To keep the price point relative, the Cupra has also shaved $1000 off the price of the Leon VZ FWD – which uses the Golf GTI’s 180kW and 370Nm engine and DSG – making it $51,990, which is $3500 less than its higher-profile VW sibling.
The other side of the performance coin is the Cupra Leon VZe, down a modest $500 to $59,990 when orders reopen at an unspecified time, again equal to Born’s price and back to the initial list announced in April 2022.
The Cupra Leon VZe runs a 180kW and 400Nm PHEV system that pairs a 1.4-litre engine, FWD and six-speed DSG, with an 85kW motor and a 12.8Wh battery – capable of a 6.7 second 0-100km/h time and a claimed 67km EV range.
Existing order holders will get the revised price.
New price of Cupra Leon
- Leon V 140kW: $43,990 list or $47,990 drive away
- Leon VZ 180kW: $51,990 list or $56,490 drive away
- Leon VZx 221kW: $59,990 or $63,990 drive away
- Leon VZe PHEV: $59,990 or
- $62,990 drive away in the ACT
- $63,990 drive away in Qld
- $64,990 drive away in NSW
- $64,990 drive away in SA
- $65,490 drive away in Vic
- $65,990 drive away in WA
MORE: 2023 Cupra Born review
MORE: 2023 Cupra Leon VZ review
MORE: 2023 Cupra Leon VZe review
MORE: 2022 Cupra Leon VZx review