Ram used the biggest show of the year — at least in the US — to tease its first electric pickup truck.
The RAM 1500 REVas it will be called, is being previewed in a Superbowl commercial ahead of its fourth quarter 2024 US introduction, and the company has also released a batch of images – albeit little in the way of technical information.
The company notes “range extension technology” is coming later.
Although it did not release full specifications, Ram has confirmed the 1500 REV will have a “frunk” with an unspecified power outlet, while there will be vehicle-to-load, vehicle-to-home and vehicle-to-vehicle charging. The RamBox storage compartment is also visible.
Its appearance is softer than the Ram 1500 Revolution concept revealed in January, and both inside and out it has a clear design with the combustion-powered 1500.
In fact, its relationship with its ICE counterpart is more like the Ford F-150 and F-150 Lightning than the Chevrolet Silverado and Silverado EV.
There’s a slimmer grille area up front than the regular 1500, with a flush panel bearing the Ram wordmark. LED daytime running lights continue from the headlight assembly to this panel.
The bonnet has a power dome, on the side of which there is a REV logo.
At the rear, the taillights continue to the tailgate and have a similar shape to the concept, but the overall tub has a less aerodynamic look than the concept.
Inside, there’s a large portrait-oriented touchscreen infotainment system and plenty of physical switchgear for the sound system and climate control.
The digital instrument cluster is located in front of the driver, while on the passenger side there is another display – a Stellantis feature previously introduced on models such as the Jeep Grand Cherokee L.
The 1500 REV will serve as Ram’s entry into a growing segment, going up against cars like the Chevrolet Silverado EV, Ford F-150 Lightning and GMC Sierra EV.
Other electric pickup trucks include the more off-road-oriented GMC Hummer EV and the smaller Rivian R1T, while the Tesla Cybertruck remains the elephant in the room – or rather, not in the room, as it has yet to be released.
The 1500 REV will use Stellatis’ STLA Frame body-on-frame architecture, which the company has previously confirmed will support a 159-200kWh battery and feature electric motors that each produce between 150kW and 330kW.
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Stellantis has also touted a range of up to 800km on STLA Frame vehicles.
The Revolution concept features a dual-motor all-wheel drive system and an 800V electric architecture that Ram says can fast DC charge at speeds of up to 350kW. A claimed range of 161km can be added in 10 minutes of charging.
The brand didn’t detail any power, torque or range figures for the concept but said it was designed to accommodate larger-capacity electric motors, meaning it has the potential for high-performance applications in the future.
It’s unclear how many of the concept’s smart and/or flashy features will make it to the production vehicle.
The concept features four-wheel steering with up to 15 degrees of articulation. This is designed to make the pickup feel more manageable at low speeds and more responsive at high speeds.
It also features adjustable air suspension with self-leveling capabilities and three different modes – in/out, aero and off-road.
The concept features “large saloon-style” opening doors, digital side mirrors, and power assist for the side steps, rear step, “frunk” and split tailgate.
Inside the rear tub is a powered glass center door that allows objects up to 18 feet long (~5.5 meters) to be loaded with the rear door closed. There is even a path into frunk.
Both the frunk and rear tabs have a Ram Track rail attachment system as well.
The 1500 Revolution concept has a cabin that is around 100mm longer than the current production model, which adds more interior space, although the tub remains the same length.
One major highlight is that the concept features third-row jump seats that can be placed in the rear tub using the Ram Track system.
All seats have integrated seat belts, grab handles and speakers. They also have the ability to fold flat and have long lying, working and conference modes.
The Ram 1500 Revolution BEV concept comes with Level 3+ autonomous driving that when active retracts the steering wheel. It also interacts with the head-up and seat displays to provide “next-level situational awareness to the driver”.
On the possibility of a production vehicle for an Australian launch, a spokesman for local Ram distributor Ateco said in April last year it was “working with our colleagues at Ram Trucks in the US, and is monitoring a number of vehicles suitable for the Australian market”.
In addition to the full-size electric pickup, Ram said it plans a “mid-size,” closer to the footprint of the Ford Ranger.
This will be based on the STLA Large architecture, which will also underpin the Jeep Recon and Wagooner S and the production Dodge Charger Daytona SRT, among others.
Ram has previously said it aims to offer electric vehicles (EVs) in the majority of competing segments by 2025, with a full range of electric models to be offered by 2030.
The promise of a full range of EVs by 2030 suggests Ram is not only working on the aforementioned mid-size and full electric pickups, but also EV counterparts to the rest of the model line.
In addition to the 1500, Ram also sells the heavier 2500 and 3500 pickups and the ProMaster, a rebadged version of the Fiat Ducato van. All of these vehicles are sold locally, although the Ducato retains its Fiat badge in Australia.
The Ducato is already available with an electric powertrain in Europe, and Ram has confirmed it will introduce it in North America in 2023.
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